When our friends started getting engaged, we noticed something missing. Their dogs were everywhere — front and center in proposal photos, walking down the aisle, even starring in the signature cocktail. But when it came time to find a dog toy that actually matched the aesthetic? There was nothing.

So we did what any two best friends would do: we made one ourselves.

We create toys that go beyond play, creating thoughtful, aesthetic designs for milestones worth celebrating. From engagements and weddings to holidays and birthdays, pets get to be part of the moments that matter most.

Leadership Pack

Lauren E, Co-Founder

Lauren’s background has been focused in healthcare, operations, and building experiences around what people actually need.  After spending most of her career improving the human experience, she decided the four-legged experience deserved some attention too.

She co-founded the brand around a simple idea: the moments that matter most are better when our pets get to be part of them, too. Lauren helps bring that idea to life across everything from product development and operations to customer experience. Lauren has always believed everyone deserves a perfect diamond; Fur The Occasion makes sure our pets get one too.

Amy L, Co-Founder

 

Shae, Chief Fun Officer 

Zophia, Chief Communications Officer

Small in size, big on communication. Lauren’s pet, Zophia, made sure there’s room for the feline perspective, too. As Fur The Occasion’s very vocal Chief Communications Officer, she’s making a strong case that dogs shouldn’t get to have all the fun. Zophia keeps the team informed with a steady stream of meows, opinions, and unsolicited feedback. With 6 years of experience in communications, Zophia is our most vocal—and opinionated—team member. She leads public speaking engagements and assists with customer feedback, where her natural talent for being heard really shines.